Social media marketing in Kottayam that adds up.
Strategy, content and publishing for Instagram, Facebook, LinkedIn and YouTube — planned, produced and measured by one team, so the posts add up to something.
We Are In Collective manages social media for businesses in Kottayam and across Kerala. We plan a monthly content calendar from the business goal, produce the reels, posts, carousels and stories in-house, publish on schedule across Instagram, Facebook, LinkedIn and YouTube, and report every month on reach, engagement and what it did for enquiries.
Posting every day is not a strategy. Knowing why each post exists is.
Most social media accounts we inherit are busy and aimless: a post a day, a festival greeting, a reel that did well once. Followers go up a little, enquiries don't.
We plan backwards from what the business needs — more walk-ins, more enquiries, a new service understood — and make fewer, better pieces that do that job. Then we measure it and change what isn't working.
What you get. Nothing padded.
- Social media strategy. Which platforms, which audience, what the content is for, and how often is enough.
- Monthly content calendar. Every post planned in advance with its date, format, platform and purpose — shared with you before it goes out.
- Content production. Reels, posts, carousels, stories and AI video made by our own creative team, with shoots when the brand needs real footage.
- Publishing and scheduling. Posted on time across Instagram, Facebook, LinkedIn and YouTube, with captions and hashtags written for each.
- Account setup and health. Profiles, bios, highlights and links set up so a new visitor understands the business in five seconds.
- Monthly performance report. Reach, engagement rate and follower growth per account, what worked, what didn't, and what changes next month.
Five steps. In order.
- 01
Audit
Where the accounts are now, what competitors are doing, and what the business actually needs from social.
- 02
Plan
A strategy and the first month's calendar, agreed with you before anything is made.
- 03
Produce
Content made, reviewed and approved in batches so nothing goes out rushed.
- 04
Publish
Posted on schedule, with every channel covered.
- 05
Measure and adjust
A monthly report and a short call on what to keep, drop or try.
A good fit when…
- You know social media matters but nobody in the business has the time to do it properly.
- The accounts are active but you can't point to a single enquiry they brought in.
- You're launching something and need consistent, good-looking content from day one.
- You want one team for planning, content and reporting instead of three freelancers.
Not the right fit when…
- You want the cheapest possible posts at the highest possible volume. We make fewer, better ones.
- The website or follow-up is broken. Traffic from social will leak there first — we'd fix that before adding more.
What it costs
Social media is a monthly retainer, priced by the number of accounts, how many pieces a month, and whether shoots are involved. You get a fixed monthly quote after the audit, and the first month's calendar before you commit to the second.
Asked before, answered plainly.
How much does social media management cost in Kerala?
It's a monthly fee that depends on how many platforms we run, how many posts and reels a month, and whether we need to shoot. We quote a fixed monthly amount after looking at your accounts, so you know the cost before we start.
Which platforms should my business be on?
The ones your customers actually use, done properly. For most Kerala consumer businesses that's Instagram and Facebook; B2B firms usually need LinkedIn; YouTube earns its place when you have things worth explaining at length. We'd rather run two accounts well than five badly.
Do you create the content or just post it?
Both. Our creative team makes the reels, posts, carousels and stories, and we arrange shoots when the brand needs real footage. You approve the calendar and the finished pieces before anything is published.
How will we know if it's working?
Every month you get reach, engagement rate and follower growth for each account, plus which posts drove enquiries or messages. We agree up front what 'working' means for your business, so the report answers that question.
Can you also run paid ads on Instagram and Facebook?
Yes — that sits under digital marketing. Organic content and paid ads work best planned together, so we usually run them side by side.
Ads on Google, Instagram, Facebook and LinkedIn, SEO and AI search, landing pages and the follow-up behind them — planned as one system and judged on what reaches the till.