Two kinds of experience live here.
One is what we've done as We Are In — the businesses we're currently working with, the industries we're learning in real time. The other is what we brought with us — years spent building, running and advising things long before this collective existed. Neither is more real than the other.
Not industries we serve. Industries we've actually been inside.
Where the depth is
Also in the room
Some of this is a client relationship. Some of it is a business one of us built, ran, or fixed from the inside. We've marked which is which, when it matters.
We've seen this enough times to know what it usually means.
A few numbers worth mentioning
businesses founded together by one of us, still running
cost reduction in one operational turnaround, 90 days
revenue growth, same 90-day turnaround
clients across a platform spanning 4 countries
Marketing, sales and customer experience aren't separate departments to us. They're one customer, seen from different rooms — and most businesses lose money in the gap between those rooms, not inside any one of them.
We've watched digital tools get credited for wins that were actually about positioning. We've watched AI get blamed for problems that were actually about ownership. Tools don't replace understanding a customer. They just make whatever's already true move faster.
Recent proof points: 42,000 organic followers before one launch even opened its doors. 30-plus five-star reviews in a single day for one client. Patients traveling internationally for a wellness brand most people have never heard of.
None of this is theory. We've had to live with the results.
Before We Are In, this is what we were building.
Organized by who did it, and where it happened — none of it under the We Are In name, all of it part of why We Are In exists.
Ananthu
14projectsLed the original rebrand and has stayed involved ever since — brand communications, marketing, digital presence, corporate film production. 50%+ of patients now come from outside India.
Leading brand strategy and market positioning for Famant, an AI platform built to make household mental load visible. Defining go-to-market strategy, segmentation and competitive differentiation for its Nordic launch — the same engagement Savio is also part of.
Built the brand solo — strategy, identity, content, digital presence. Ran experiential learning programs for students, job seekers and professionals. Impacted 500+ lives directly. Along the way: produced India's first proper educational vlog series, built a student-consultant model for a career-clarity journal, conceptualized a recruitment-focused reality show format, launched a teacher recognition award chosen by students and alumni, and implemented a mental health leave policy in 2020 — years ahead of most Indian companies.
Built the founding doctor's personal brand before the hospital even opened. 42,000 organic followers before launch day — proof that in healthcare, the doctor is the brand.
Redesigned the visual identity end-to-end — moved it from clinical and cold to warm and human.
Led a full internal rebrand — identity, digital presence, content — while running operations. Brought the organization to break-even in three months. 300% revenue growth. First-time profitability.
Corporate rebrand plus individual brand architecture for multiple villa projects across South India — each with its own positioning, identity and audience.
A store-launch campaign built entirely around real local people and their own stories of the town — the brand woven in, never announced.
A Women's Day campaign — welcome drink, flower, handwritten card, gift box. 30+ five-star Google reviews in a single day.
A campaign built around a visually impaired student's growing independence in the kitchen — the product's benefit shown through a real story, never stated outright.
A campaign featuring visually impaired students from a blind school, built on the idea that travel isn't about seeing — it's about experiencing with every sense. One of the more philosophically distinct campaigns in the body of work.
A years-long creative campaign giving visually impaired students real experiences — painting, cinema, sport. Their paintings became calendars, bags and plates. Raised over ₹8 lakhs across 6 years.
A public mental health advocacy campaign — open conversations, destigmatizing therapy and psychiatric treatment, translated into real content and products.
Naming, identity and rebrand work across a range of businesses — Quartz Car Studio, Urban Living Ideas, N V Brothers Engineering, website.as, Earthyquette, That Biryani Station, and the Lotus travel brand rebrand, among others.
Divine
05projectsStarted as a single cloud-based GPS tracking product. Grew into a four-division group — fleet management, IT/ERP, commercial contracting, warehousing. 650+ clients across Qatar, UAE, Kuwait and Oman. Teltonika Platinum Partner. Strategic accounts include QatarEnergy, QatarGas and Vodafone Qatar, with ongoing work at Ras Laffan.
A technology-enabled 19L water delivery platform — QR jar tracking, route optimization, digital ordering. 150+ business customers, 500+ households in its Kottayam pilot. Holds DPIIT Startup Recognition.
Given oversight of three group companies across three different sectors early in his career — responsibility that shaped his entrepreneurial instincts before he'd founded anything of his own.
Market research and go-to-market strategy work that, by his own account, contributed to a 150% sales increase and a 25% larger user base for a client in under a year.
Ran the entire Middle East sales territory — new business, channel partnerships, pricing strategy.
Savio
03projectsPart of a football-inspired apparel brand from the moment the idea existed — positioning, brand book, visual identity, social presence. Coined the tagline “Eternally Epic,” still in use today.
Strategy and content for the brand's entry into the Indian market — localization, positioning, consumer communication for an unfamiliar audience.
Building the core narrative for an AI platform designed to make household mental load visible — the same engagement Ananthu leads on strategy and positioning.
None of it happened under one name. All of it is why this one exists.