Digital marketing in Kottayam, judged on customers.
Ads on Google, Instagram, Facebook and LinkedIn, SEO and AI search, landing pages and the follow-up behind them — planned as one system and judged on what reaches the till.
We Are In Collective runs digital marketing for businesses in Kottayam and across Kerala. We choose the channels from the business goal — Google search ads, Instagram and Facebook ads, LinkedIn for B2B, SEO and AI search — build the landing pages and tracking, and make sure every lead is followed up. We report on enquiries and customers, not just clicks.
More traffic is easy to buy. More customers takes a system.
Most digital marketing we see in Kerala is judged on the wrong numbers: impressions, clicks, likes. The ads run, the dashboard looks busy, and nobody can say how many customers came from the money.
We treat it as one system — the ad, the page it lands on, the form or WhatsApp message, and the person who replies. Most of the waste is in the last two, so that's where we look first.
What you get. Nothing padded.
- Strategy and channel plan. Which channels, what budget, what a good result looks like — decided from the business goal, not a package.
- Paid ads. Google search ads for people already looking, Instagram and Facebook ads for reach and retargeting, LinkedIn when you sell to businesses.
- SEO and AI search. Your website set up to be found on Google and cited by ChatGPT, Perplexity and Google's AI answers — including your Google Business Profile.
- Landing pages. Pages built for one offer and one action, fast on a phone, with a WhatsApp button where it helps.
- Tracking and analytics. Google Analytics, conversion tracking and lead-source tracking, so every enquiry says where it came from.
- Lead handling and follow-up. A simple process — and a CRM if you need one — so leads are answered the same day and nothing goes quiet.
Five steps. In order.
- 01
Diagnose
What's running now, what it costs, where leads come from and where they get lost.
- 02
Fix the leaks
Tracking, landing pages and follow-up sorted before more money goes in.
- 03
Launch
Campaigns on the channels that fit, starting with a test budget.
- 04
Optimise
Weekly adjustments to what's spending well and what isn't.
- 05
Report
A monthly report in plain language: spend, enquiries, cost per enquiry and customers won.
A good fit when…
- You're spending on ads and can't tell what it's bringing in.
- You get enquiries but too few turn into customers.
- You want to be found on Google and in AI answers when people in Kerala search for what you do.
- You're launching and need leads quickly, with tracking in place from the start.
Not the right fit when…
- You want guaranteed rankings or guaranteed leads. Nobody honest can promise either.
- There's no budget for ads and no time to follow up. We'd start with the diagnosis instead.
What it costs
Digital marketing is a monthly management fee plus your ad budget, which is paid to Google or Meta directly and stays visible to you. Setup work — tracking, landing pages, SEO fixes — is quoted once, up front. You get the full picture after the first conversation.
Asked before, answered plainly.
How much does digital marketing cost for a small business in Kerala?
Two parts: our monthly management fee, and the ad budget you pay to Google or Meta directly. Setup work like tracking or landing pages is a one-time quote. We'd rather start with a modest test budget and increase it once the numbers justify it.
Which is better for my business — Google ads or Instagram ads?
Google search ads reach people already looking for what you sell, so they usually convert better but cost more per click. Instagram and Facebook ads create demand and are cheaper to reach people, but those people weren't searching. Most businesses need a bit of both; the mix depends on what you sell and how people decide.
Do you do SEO?
Yes — technical SEO, local SEO including your Google Business Profile, and content that answers what your customers search for. We also set sites up to be cited by AI search tools like ChatGPT and Google's AI Overviews.
How soon will we see results?
Paid ads can bring enquiries within days of launch. SEO takes months to build. We tell you which to expect from each channel before you spend, and report honestly on both.
Can you guarantee leads or first-page rankings?
No, and be wary of anyone who does. What we can promise is clear tracking, honest reporting, and changes every month based on what the numbers show.
Reels, product and team photography, short ad films and brand videos for businesses across Kerala. Planned around what you need to post, shot efficiently, and delivered in every size the platforms want.